Meet the Team!

We are a dynamic, friendly and flexible team who are on hand to respond to your waste and resource management needs. We have a vast amount of experience in the sector and offer the widest range of waste management and environmental services available.

Click on a photo to find out more about a team member.

Cherie Whiteman
Associate Director

Cherie has over 20 years’ experience in environmental consultancy, specifically with regards to waste, water and energy management. Cherie’s key experience is in the provision of technical support to the public and private sector for waste management and waste treatment services. Her skills include the delivery of technical options appraisals, detailed waste flow and cost modelling, and the development of new markets for recyclates. Her role at FRM is to manage project delivery and outputs to ensure that deadlines are being met.

Cherie is a star baker and often volunteers her baking skills at a working museum. She enjoys the challenge of creating spectacular birthday cakes for her two little girls, her most recent creation is a teddy bears picnic cake. Cherie loves a bit of DIY and is often upcycling furniture.

Rosie Davies
Environmental Consultant

Rosie joined the team at FRM in 2021 and is an Associate Member of the Chartered Institute of Wastes Management. As part of her role as an Environmental Consultant, she supports with public consultation analysis and reporting, as well as stakeholder engagement. Rosie has been involved in the development of numerous waste strategies for Local Authorities, and regularly assists with benchmarking, options appraisals and report writing. As part of the team, Rosie also has a particular focus on Social Value.

Having danced from an early age, Rosie enjoys performing in a range of competitions and showcases. She has taken part in a variety of styles including ballet, tap and Irish dancing!

Julie Raynor
Environmental Consultant

Julie is an environmental consultant with over twenty-five years’ experience of impact assessment and management planning. She has worked with a range of clients within both the private and public sectors, academia and finance. Julie has extensive experience of examining the impacts of mining and large-scale infrastructure projects on the environment and local communities in low and middle-income countries. She has managed and directed projects in many countries within Europe, Africa, and the Middle East. Julie joined FRM in 2021 and complements the international experience of the team.

Julie enjoys rowing on the River Severn and loves the challenge of rowing as part of team. She is in a ladies’ crew training to enter summer regattas and winter head races. In her spare time she also enjoys walking, cycling and camping with her family and friends.

Paul Frith
Managing Director

Paul set up Frith Resource Management in 2008 following a career in technical services and consultancy for waste and carbon management since 1997. He is an expert Waste Manager with a reputation as a leading consultant in the field of waste and resource management. Paul has a vast amount of experience of delivering international projects and has recently completed projects in South Africa, India, Indonesia, Cyprus, Australia and Malta. Paul has worked with over forty local authorities, county councils and waste partnerships on service reviews, efficiencies for collection services, recycling and treatment, options appraisals and innovation.

In his spare time Paul enjoys going skiing with his family, he is a strong skier but his son’s desire to ski down the black slope causes ‘issues’ with phobia of heights. He also enjoys running he has completed a marathon and a number of half marathons– an amazing achievement! Paul is also a singer song writer and enjoys having many a jamming session at local pubs!

Sarah Lucas
Senior Environmental Consultant

Sarah began her consultancy career at FRM in 2014 and has an extensive knowledge of municipal waste and resource management. Sarah has been directly involved in providing sustainable waste management modelling and circularly economy consultancy advice for a variety of clients from Central and International Government, to waste / resource management companies, as well as a large number of Local Authorities. Her contribution to a range of briefing papers, training material and waste technology documents showcases a thorough understanding of waste and resource efficiency regulations, legislation within both a national and international context. She has provided extensive support to the Resource Efficiency Scotland (RES) programme and is a Graduate member of The Chartered Institution of Wastes Management (CIWM).

Sarah spends a large amount of her spare time climbing mountains in the wilderness of Scotland which often entails some rock climbing! She has recently returned from a trip to Iceland where she trekked up and down volcanos. She also enjoys running.

Jo Frith
Marketing and Business Development Executive

Jo has 20 years’ experience in the media sector and in recent years the environment sector. She brings her experience from running her marketing and PR company to support the development of both Frith Resource Management and sister company Credibly Green. She is also a breakfast presenter on Free Radio for the Midlands and Shropshire.

Jo is a superwoman, she wakes up at 4am to wake up the Midlands and Shropshire on Free Radio. She also enjoys performing arts and recently starred in Wolverhampton’s pantomime ‘Jack and the Beanstalk’. In her free time, she enjoys spinning and hosting dinner parties.

Bob Couth
Technical Director

Bob is a Chartered Engineer with extensive experience in environmental consultancy, notably in the procurement of environmental and waste and services contracts. Over the last 20 years, he has supported public and private funders in the procurement of waste treatment and integrated waste management services contracts. He has also gained an international profile working on projects in Canada, Hong Kong, Ireland, Latvia, Macedonia, Malaysia, Philippines, Senegal, South Africa, Sudan and Uganda. These projects have included waste collection, recycling, recovery and disposal together with landfill gas UNFCCC Clean Development Mechanism (CDM) projects for the World Bank.

Bob is a keen cyclist, you will often see him riding around Shropshire at the crack of dawn. He also enjoys walking and swimming in his spare time. He has recently trekked up Kilimanjaro with his son – a great achievement!

Emily Jervis
Environmental Consultant

Emily was recently appointed as an environmental consultant at Frith RM having started her career working in the higher education sector. She has experience in both industry and academia conducting LCA and carbon modelling with a specific focus on the construction industry, where she assessed the impact of carbon emissions in large and temporary supply chains. She has also undertaken various consultancy work providing expertise for a range of ERDF funded projects covering aspects such as value chain enhancements and energy from waste initiatives. The product of her work has been a number of publications in scientific journals on carbon emissions and lifecycle analysis which has been disseminated nationally and internationally.

In her spare time Emily takes part in a range of sports but particularly enjoys cycling and kayaking which has taken her to different parts of the world. She enjoys the different perspective of the landscape that you get from being on the water. Next year she is hoping to take part in another adventure racing series, running, cycling and kayaking across North Wales.

Beth Addison
Junior Environmental Consultant

Beth joined the team in 2023 as a Junior Environmental Consultant following completion of her degree in geography at Liverpool John Moore’s University and had a particular interest in GIS and environmental contamination, with a first-class dissertation focussed on groundwater contamination. As part of her role Beth partakes in analysis of data, modelling, survey and desk-based research and report writing. Beth is also a student member of the CIWEM.

Beth is a marvel fan and often rewatches all the films and tv shows in her spare time. Beth also enjoys spending time with her dogs and taking them on walks.

Andrew Howe
Technical Director

Andrew is an experienced chartered engineer and environmental professional with over 30 years’ experience in consultancy providing civil engineering and waste management expertise. Andrew has significant experience in public sector procurement of waste management services and implementing waste management strategies. He also specialises in the design, preparation and supervision of construction contracts.

Andrew is a visual artist with a practice in paintings, drawing, photography, books and digital media. Andrew’s art work is inspired by walking to explore the interaction between people and places. He helps to put creativity in the heart of environmental actions.